MCCLAREN

R&D

Create in 3 Days. Look dev for 2 lighting styles, evoking a different mood and atmosphere.

Created Cinema 4d, Redshift

The first images create a cinematic and aggressive look, with deep red lighting, heavy fog, and a moody environment. The car emerges from the shadows with piercing headlights, emphasizing power and mystery.

The reflections are subtle yet effective, adding realism while maintaining a stylized, high-end feel. This approach mirrors automotive advertising techniques, where lighting and atmosphere play a crucial role in selling exclusivity and performance.

The next images take a completely different direction, embracing a vibrant, neon-infused aesthetic. The lighting is energetic, with pink, blue, and orange hues bouncing off the car’s sleek body. The exaggerated reflections highlight the car’s curves, making it feel almost futuristic.